Nexus
How We Scaled Gratsi Wine to 3.8x ROAS with Static Ads
Nexus makes comfortable, stylish shoes for all ages. We create ads that highlight their newest collections and help them reach more customers seeking quality footwear. Since partnering, their sales and brand visibility have grown.
Brand Introduction
About the Brand
Nexus is known for designing comfortable and stylish footwear that suits every age group. Their collections combine quality materials with modern looks, giving customers shoes they can rely on for daily wear or special occasions. Each release reflects their focus on durability, comfort, and trend forward design.
Beyond their core lineup, Nexus continues to explore new styles and technologies that elevate the walking experience. They strive to blend innovation with everyday practicality, offering shoes that support active lifestyles while still looking polished. This commitment to improvement has helped them build a loyal community of customers who value both comfort and style.
The Challenge
What Was Holding Them Back?
Before working with StaticMint, Nexus faced several critical obstacles that prevented profitable scaling.
Low Engagement
Nexus was struggling to grab attention in a crowded footwear market. Their existing creatives weren’t stopping the scroll or generating meaningful interactions.
Rising Costs
The brand faced increasing CPCs with no improvement in conversions. Their ads were spending more but delivering far less return.
Weak Messaging
Their previous ad angles didn’t clearly communicate product value. Customers weren’t connecting with the benefits of Nexus shoes.
Inconsistent Results
Campaigns performed unpredictably with no stable winning creatives. Scaling was impossible without reliable, repeatable ad performance.
Process
Strategy & Methodology
How we approached this Nexus's unique challenges with a data-driven creative strategy.
01
Brand Understanding
We analysed Nexus’ brand, target audience and product angles to define what truly motivates their buyers.
02
Angle Research
We studied winning footwear ads and mapped proven creative angles tailored to how shoe shoppers decide.
03
Concept Creation
We crafted clear visual concepts focused on comfort, style and benefit-driven messaging to increase clarity.
04
Static Design
We designed bold, scroll-stopping static ads optimised for Meta placements to highlight value and drive clicks.
05
Performance Optimization
We delivered variations, tracked performance and refined winners to boost CTR, lower CPC and stabilise ROAS.
The Results
Before vs After
A clear look at the transformation in key performance metrics.
CTR
Before
1.35 %
After
5.35 %
Sales
Before
2500
After
4500
ROAS
Before
2.45
After
4.20
CPC
Before
$0.90
After
$0.67
Deep Dive
Why It Worked
A detailed breakdown of the key factors that drove these results.
Consistent Performance
Creatives maintained strong CTR for 30+ days instead of the previous 7-10 day fatigue cycle.
Scalable System
The modular approach allowed us to produce 20+ variations per week without quality drop.
Clear Winners
Identified 3 evergreen angles that continue to perform months after launch.
Lower CAC
Customer acquisition cost dropped from $68 to $31, improving unit economics significantly.
Client Feedback
What They Said
“I’ve spent thousands of bucks on UGC content but never knew that static ads could give such tough competition to it. The best part is that static ads are twice as affordable as UGC content. Static Mint is highly recommended!”
Oren
Cosylab
Trusted by 16+ Brands
Start today and get Static Ads that actually convert. First Batch delivered in just 24 Hours!
Your best performing ad might be just one scroll stopper away. Let’s create it fast, simple and backed by real strategy.
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