Rozee digital

How Rozee Digital scaled performance using research‑driven static ad systems

Rozee Digital is a performance‑focused digital agency that manages multiple client accounts across Meta platforms. They partnered with StaticMint to strengthen their paid social workflow with deeper research, structured messaging and continuous creative iteration.

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Brand Introduction

About the Brand

Rozee Digital operates as a performance‑driven digital agency managing numerous client accounts on Meta. Their core focus is driving measurable growth through paid social while maintaining efficiency, clarity and scalability for different brands. Prior to working with StaticMint, they relied on disparate creative processes that produced inconsistent messaging and uneven performance across accounts. Creative fatigue set in quickly, iteration cycles were slow and scaling spend while keeping cost per result stable became challenging.

To address these issues, StaticMint introduced a structured, research‑driven creative system. The team performed deep audience and competitor research for each client, built strategic messaging frameworks matched to funnel stages and customer awareness, and developed conversion‑focused copy and performance‑led static designs. By implementing continuous iteration and optimization based on real performance data, Rozee Digital achieved consistent, scalable results across their portfolio.

The Challenge

What Was Holding Them Back?

Before working with StaticMint, Rozee digital faced several critical obstacles that prevented profitable scaling.

Creative Fatigue

Ads across different client accounts fatigued quickly without a systematic rotation, leading to declining results

Inconsistent Messaging

Lack of unified messaging frameworks caused uneven performance and confusion between brands

Slow Iteration

Without structured creative systems, iteration cycles were slow and it was hard to identify winning angles promptly

Scaling Difficulty

As budgets grew, scaling ad spend while keeping cost per result stable proved difficult without a unified framework

Process

Strategy & Methodology

How we approached this Rozee digital's unique challenges with a data-driven creative strategy.

01

Deep Research

Conduct audience, offer and competitor research for each client to uncover hooks, value drivers and positioning angles

02

Strategic Messaging

Build structured messaging frameworks aligned to each brand’s intent, funnel stage and customer awareness level

03

Conversion Copy

Craft scroll‑stopping, clarity‑first ad copy designed for fast comprehension and action across Meta placements

04

Performance Design

Design clean, premium static creatives optimised for feed, stories and reels without visual clutter

05

Iterative Optimization

Track performance signals to refine or rebuild creatives based on data, enabling continuous improvement across all accounts

The Results

Before vs After

A clear look at the transformation in key performance metrics.

CTR

Before

After

Sales

Before

After

ROAS

Before

After

CPC

Before

After

Creative Portfolio

Ad Creatives That Performed

A selection of the static ads we created for this campaign.

Deep Dive

Why It Worked?

A detailed breakdown of the key factors that drove these results.

Consistent Results

Structured testing and iteration reduced creative drop‑off and improved stability across accounts

Scalable Framework

A repeatable framework allowed creative production and testing to scale without sacrificing quality

Clear Winners

Without structured creative systems, iteration cycles were slow and it was hard to identify winning angles promptly

Lower Cost

Better research, messaging clarity and iteration led to lower cost per result across campaigns

Client Feedback

What They Said

⚠️ Right Click Disabled!