Rozee Digital is a performance‑focused digital agency that manages multiple client accounts across Meta platforms. They partnered with StaticMint to strengthen their paid social workflow with deeper research, structured messaging and continuous creative iteration.



Rozee Digital operates as a performance‑driven digital agency managing numerous client accounts on Meta. Their core focus is driving measurable growth through paid social while maintaining efficiency, clarity and scalability for different brands. Prior to working with StaticMint, they relied on disparate creative processes that produced inconsistent messaging and uneven performance across accounts. Creative fatigue set in quickly, iteration cycles were slow and scaling spend while keeping cost per result stable became challenging.
To address these issues, StaticMint introduced a structured, research‑driven creative system. The team performed deep audience and competitor research for each client, built strategic messaging frameworks matched to funnel stages and customer awareness, and developed conversion‑focused copy and performance‑led static designs. By implementing continuous iteration and optimization based on real performance data, Rozee Digital achieved consistent, scalable results across their portfolio.
Before working with StaticMint, Rozee digital faced several critical obstacles that prevented profitable scaling.
Ads across different client accounts fatigued quickly without a systematic rotation, leading to declining results
Lack of unified messaging frameworks caused uneven performance and confusion between brands
Without structured creative systems, iteration cycles were slow and it was hard to identify winning angles promptly
As budgets grew, scaling ad spend while keeping cost per result stable proved difficult without a unified framework
How we approached this Rozee digital's unique challenges with a data-driven creative strategy.
01
Conduct audience, offer and competitor research for each client to uncover hooks, value drivers and positioning angles
02
Build structured messaging frameworks aligned to each brand’s intent, funnel stage and customer awareness level
03
Craft scroll‑stopping, clarity‑first ad copy designed for fast comprehension and action across Meta placements
04
Design clean, premium static creatives optimised for feed, stories and reels without visual clutter
05
Track performance signals to refine or rebuild creatives based on data, enabling continuous improvement across all accounts
A clear look at the transformation in key performance metrics.
CTR
Sales
ROAS
CPC
A detailed breakdown of the key factors that drove these results.
Structured testing and iteration reduced creative drop‑off and improved stability across accounts
A repeatable framework allowed creative production and testing to scale without sacrificing quality
Without structured creative systems, iteration cycles were slow and it was hard to identify winning angles promptly
Better research, messaging clarity and iteration led to lower cost per result across campaigns
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