Lumya
How Lumya boosted engagement and sales with clear, benefit-focused static ads
Lumya, a DTC anti-cellulite leggings brand in Australia expanding into Europe, partnered with StaticMint to clarify product benefits and create high-performing static ads that improved engagement and drove more sales.
Brand Introduction
About the Brand
Lumya is a direct-to-consumer anti-cellulite leggings brand selling primarily in Australia while expanding into European markets. As competition increased in the apparel space, the brand needed clearer product messaging and stronger creatives to capture attention and drive conversions on Meta platforms.
StaticMint partnered with Lumya to refine product positioning, simplify benefits, and create high-performing static ads designed specifically for social feeds.
The Challenge
What Was Holding Them Back?
Before working with StaticMint, Lumya faced several critical obstacles that prevented profitable scaling.
Unclear Value Messaging
Product benefits weren’t being communicated quickly enough in ads.
Creative Fatigue
Existing creatives lost engagement quickly across campaigns.
Slow Testing Cycles
Limited creative variations slowed down experimentation.
Scaling Challenges
Increasing ad spend without hurting efficiency became difficult.
Process
Strategy & Methodology
How we approached this Lumya's unique challenges with a data-driven creative strategy.
01
Deep Research
Audience insights and competitor analysis to identify strong product angles.
02
Clear Product Messaging
Simplified messaging focused on benefits, comfort, and transformation.
03
Conversion-Focused Copy
Short, direct copy designed for fast scrolling environments.
04
Performance Design
Clean, platform-optimized statics built for feed and story placements.
05
Iterative Optimization
Continuous testing and refinement based on campaign performance.
The Results
Before vs After
A clear look at the transformation in key performance metrics.
CTR
Before
0.9 %
After
2.3 %
Sales
Before
1400
After
3100
ROAS
Before
1.65
After
3.20
CPC
Before
$0.82
After
$0.54
Creative Portfolio
Ad Creatives That Performed
A selection of the static ads we created for this campaign.
Deep Dive
Why It Worked?
A detailed breakdown of the key factors that drove these results.
Clear Messaging
Product benefits were simplified and easy to understand.
Faster Creative Testing
Multiple variations allowed quicker identification of winning ads.
Platform-Friendly Design
Limited creative variations slowed down experimentation.
Better Conversion Efficiency
Stronger messaging and design lowered acquisition costs.
Client Feedback
What They Said
I’ve been working with Static Mint for our brand’s ad creatives, and I can honestly say he’s been a game changer for our team. Static Mint’s level of precision and attention to detail is outstanding. Every creative they deliver is structured, clean, conversion-focused, and perfectly aligned with our brand vision. They understand performance marketing, not just design,which makes a huge difference when running paid ads. What we appreciate the most is his speed and reliability. Static Mint delivers fast without ever compromising on quality. Communication is smooth, revisions are handled quickly, and they always makes sure we’re 100% satisfied. They are officially part of the team. If you’re looking for someone who combines creativity, precision, and performance mindset, Static Mint is the agency you want. Highly recommended.
Mikael
Lumya