Lumya
How Lumya boosted engagement and scaled sales through clear, benefit‑focused static ads
Lumya is a direct‑to‑consumer anti‑cellulite leggings brand operating mainly in Australia and expanding into Europe. By clarifying product benefits and designing platform‑friendly static ads, StaticMint helped them improve engagement, accelerate testing and drive more sales across markets.
Brand Introduction
About the Brand
Lumya sells anti‑cellulite leggings designed to smooth skin, support the body and help women feel confident. As they expanded beyond Australia into European markets, their creatives often looked attractive yet failed to communicate the leggings’ true benefits quickly. Potential buyers didn’t immediately understand the product’s purpose, ads blended into busy feeds and cellulite‑smoothing and compression benefits were visually unclear.
Without a clear creative system, campaign results were inconsistent and scaling was difficult. StaticMint partnered with Lumya to analyse customer needs, design clear, conversion‑focused statics and create a structured creative library. This approach made the main benefit obvious at a glance and supported it with fit, comfort and style. The result was faster testing, better scroll‑stop power and more stable performance across both Australia and Europe.
The Challenge
What Was Holding Them Back?
Before working with StaticMint, Lumya faced several critical obstacles that prevented profitable scaling.
Unclear Benefits
Customers didn’t immediately understand what the leggings do or why they matter, which limited engagement and conversions
Low Standout
The static ads blended into busy social feeds and lacked clear visual cues, so they failed to stop the scroll or highlight cellulite smoothing and compression
Slow Testing
Testing new markets took longer because creatives weren’t organised, making it hard to see which designs worked best and slowing learning cycles
Scaling Issues
Without a structured creative system, scaling ads became difficult and results were mixed across different markets
Process
Strategy & Methodology
How we approached this Lumya's unique challenges with a data-driven creative strategy.
01
Product Research
We studied the leggings, customer needs and market feedback to identify core benefits and emotional triggers
02
Visual Structure
Static ads were designed to show the main benefit first—cellulite smoothing—then support it with fit, comfort and style
03
Conversion Design
Each creative was made easy to read and act on, with simple layouts, clear copy and strong calls to action
04
Platform Friendly
Statics were tailored to look natural within Meta feeds, avoiding overly polished “traditional” ad styles while still showing professional quality
05
Testing Loop
We built a structured creative library that allowed quick iteration, testing and improvement, accelerating learnings in new markets
The Results
Before vs After
A clear look at the transformation in key performance metrics.
CTR
Before
0.8 %
After
2.5 %
Sales
Before
1200
After
3000
ROAS
Before
1.80
After
3.50
CPC
Before
$0.9
After
$0.5
Deep Dive
Why It Worked?
A detailed breakdown of the key factors that drove these results.
Clear Benefits
Benefit‑focused creatives helped people instantly see the leggings’ cellulite smoothing and body‑shaping advantages
Scroll Stop
Strong headlines, product‑first visuals and clean layouts made the statics stand out and stop the scroll in crowded feeds.
Faster Testing
Testing new markets took longer because creatives weren’t organised, making it hard to see which designs worked best and slowing learning cycles
Stable Growth
Consistency across creatives led to more stable results, enabling Lumya to scale campaigns confidently in multiple regions.
Client Feedback
What They Said