Upplevelse
How Upplevelse boosted web purchases and scaled Meta ads with our static‑first strategy
Upplevelse.com is an experience‑driven DTC brand using paid social to sell gift packages and unique experiences. StaticMint helped them improve performance, reduce acquisition costs and scale Meta campaigns efficiently
Brand Introduction
About the Brand
Upplevelse.com sells curated experiences—like romantic dinners and city tours—through an online platform. The brand relies on paid social channels to reach customers and drive purchases. As budgets grew, their campaigns became unstable, costs fluctuated and creative fatigue set in.
When they partnered with StaticMint, we introduced a systematic approach to static ads. We built an organized creative library, optimised copy for quick comprehension and used data‑driven iteration to refine each static asset. This allowed Upplevelse.com to keep cost per purchase steady while scaling ad spend and increasing overall sales.
The Challenge
What Was Holding Them Back?
Before working with StaticMint, Upplevelse faced several critical obstacles that prevented profitable scaling.
Scaling Trouble
As spend increased, campaigns became harder to scale efficiently and purchases plateaued
Cost Volatility
Acquisition costs fluctuated widely at higher budgets, making profitability unpredictable
Creative Fatigue
Repeated use of the same creatives led to fatigue and declining performance across ad sets
Account Chaos
Without a structured creative system, testing new angles was slow and the account became cluttered
Process
Strategy & Methodology
How we approached this Upplevelse's unique challenges with a data-driven creative strategy.
01
Creative Foundation
Develop high‑impact statics built around clarity and strong value communication to influence scroll behaviour and drive purchases
02
Focused Copy
Write short, conversion‑first copy optimised for fast scanning that reinforces intent, value and action
03
Premium Design
Design clean, platform‑optimised statics for Meta placements, ensuring consistency and a premium brand feel
04
Creative System
Build a structured library categorised by angle, intent and funnel stage to remove clutter and improve testing efficiency
05
Data Iteration
Monitor cost per purchase and fatigue signals in real time, refining or replacing underperforming creatives quickly
The Results
Before vs After
A clear look at the transformation in key performance metrics.
CTR
Before
0.45 %
After
2.85 %
Sales
Before
1800
After
5000
ROAS
Before
1.40
After
2.85
CPC
Before
$1.14
After
$0.75
Deep Dive
Why It Worked?
A detailed breakdown of the key factors that drove these results.
Consistent Flow
Static creatives held strong and delivered stable purchase volume far beyond typical fatigue windows
Scalable System
The modular creative framework produced 20 plus variations quickly, enabling continuous testing without sacrificing quality
Clear Winners
Repeated use of the same creatives led to fatigue and declining performance across ad sets
Lower CAC
Customer acquisition cost dropped significantly as winning statics outperformed previous creatives.
Client Feedback
What They Said
“Hired Hashir to make ads for facebook and instagram. Easy to work with and professional. Highly recommended.”
Arvid A.
Upplevelse.com